Michael T. White has entered into a new dimension with his signature basketball shoe and fashion line that will brand many of the nations best high school players in club and high school programs across the country. His services were previously retained by adidas, Reebok and Fila for over a decade. Michael T. White has initially impacted the world of womens grassroots basketball that has effected tremendous growth in team and collegiate sales as well as basketball marketing.

Michael T. White also has considerable experience on the men’s basketball side. He has served as the event coordinator for the adidas-EA Sports Superstar Game. Michael T. White showcased his creativity and knack for marketing grassroots basketball in 2004 as the event coordinator for the inaugural adidas Superstar Camp USA. The camp showcased the top American and international players in Suwanee, Ga. White was responsible for the camp’s organization, and he played a role in the selection of the athletes for the event.

Michael T. White is considered one of the top grassroots marketing experts in the business. He joins names such as Sonny Vaccaro, Dana and David Pump of Doublepump Inc.; George Raveling of Nike Inc.; Chris Rivers, Reebok and Daren Kalish, adidas.